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Kenyan-South African, multi-disciplinary artist BŪJIN and UK-born now South Africa-based Jumping Back Slash share their new single “Norton’s Whir” - a self-described “absolute punch in the face”. The result, as Jumping Back Slash aptly describes it as “the soundtrack to a monster smashing up buildings”.
The accompanying visuals perfectly compliments the dark and freakishly rhythmic energy of “Norton’s Whir”, as singer BŪJIN explains, “From a director’s POV I knew I wanted the video to match the energy of the song. It had to be shot in a continuous rotation, it had to be choreographed, and the visual atmosphere needed to feel a little suffocating, like a sweaty, dark dungeon smelling only of stale cigarette smoke. You’re in a mosh pit but you’re fighting yourself. It’s you and your demons whirring about. The reference to Chuck Palahniuk and David Fincher's Fight Club has been somewhat of an unintended silver thread in the seam of making the song. It’s really just a song about exactly what it says it’s about – wanting to throw fists... especially at the system lol."
The single is taken from their collaborative album, out 10th November 2023, an album that feels remarkably tactile and textural, where icy atmospherics nestle up against crisp, crackling beats, and where their vocals float through it all like an engulfing fog. It’s a record that is as multi-layered as it is multi-genre, spanning bottom-heavy minimal electronic, avant-pop and leftfield soul.
